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YOUR WEBSITE AND SEARCH ENGINE OPTIMIZATION (SEO)

Outline of what it takes !

Your website's visibility on search engines depends on a few key elements.

Here’s a quick overview of what you need to know:

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How to Get Your Website Seen Across All Search Engines

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Making your website easy to find on search engines is key to attracting more visitors. Here’s a quick breakdown of the basics to help you understand what goes into optimizing your site for better visibility. Whether you’re looking to boost traffic, reach new customers, or improve accessibility, these elements make a big difference!

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On-Page SEO: Optimizing Your Content

Think of on-page SEO as refining your website content to make it shine in search results. Here’s what it involves:

  • Keywords: These are the words and phrases people type into search engines when looking for services like yours. We help you strategically place these keywords in your content to improve your ranking.

  • Meta Descriptions: Ever noticed those short blurbs under links in search results? That’s your meta description! It gives search engines (and people) a quick summary of your page.

  • Alt Text for Images: Alt text helps describe your images to search engines, enhancing accessibility and making sure images contribute to your search rankings.

 

Off-Page SEO: Building Your Online Authority

Off-page SEO focuses on elements outside your website that impact your ranking. Think of it as building your site’s reputation:

  • Backlinks: These are links from other websites to yours. When high-quality sites link to you, search engines see your site as more credible.

  • Social Signals: Sharing your website on social media and getting positive engagement can improve your site’s visibility in search engines.

 

Accessibility: Making Your Website Usable for Everyone

An accessible website not only improves user experience but also benefits SEO. Here’s how we make your site more inclusive:

  • Alt Texts for Accessibility: Alt text not only boosts SEO but also helps people using screen readers understand your images.

  • User-Friendly Design: From clear navigation to mobile-friendly design, accessible sites are better for everyone—and search engines love them, too.

 

Indexing: Getting Search Engines to “See” Your Pages

Indexing is the process that makes your pages appear in search results. Here’s how we help search engines find and catalog your content:

  • Sitemaps: Think of a sitemap as a roadmap for search engines to navigate your site.

  • Robots.txt Files: This file guides search engines on which pages to crawl and which to ignore, helping direct them to your most important content.

 

Links: Creating Strong Connections

Links are like connections that tell search engines how pages on your site—and across the internet—are related. Here’s why they matter:

  • Internal Links: These are links between pages on your site. They help visitors (and search engines) navigate and understand your content structure.

  • External Links: Linking to other reputable sites can boost your credibility and provide extra value for your visitors.

 

Let's not forget about Keywords and how they rank with searchability! 

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Ready to make your website easier to find on all search engines?
Reach out today to learn more about optimizing your site for better visibility! Contact me to get started.

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